What is Custom Brandollar Naming in the Abacus Platform?
Custom Brandollar Naming is an advanced feature within Abacus that allows merchants to create personalized names for their Brandollars—digital loyalty currency used for payment via Liven.
This feature enables businesses to customize their loyalty currency names, providing a more personalized and branded experience for customers across multiple platforms, including self-ordering kiosks, customer-facing displays (CFD), and online ordering.
With Custom Brandollar Naming, merchants can ensure their loyalty programs reflect their brand identity. This customization ensures a consistent and tailored experience for customers, regardless of whether they are ordering in-store or online (Orderup Blue only). By leveraging this feature, businesses can enhance brand recognition, customer loyalty, and user engagement across all channels.
Key Features:
Personalized Brandollar Names: Create custom names for your loyalty currency (e.g., "Rolldollars" for a sushi restaurant) that are used in both the physical and online environments.
Cross-Platform Consistency: Your custom brandollar names will automatically appear across self-ordering kiosks, customer-facing displays (CFD), and online ordering.
Seamless Branding: Reinforce brand identity across all customer touchpoints, ensuring a unified experience whether customers are in-store or ordering online.
How to Get Started with Custom Brandollar Naming
Follow these simple steps to set up Custom Brandollar Naming in your Abacus POS and Online Ordering System:
Access the Configuration Page:
Visit app.abacus.co, then navigate to Online Ordering > Configuration.
Alternatively, you can click here to go directly to the page.
Activate Liven:
Toggle the "Activate Liven" option to enable custom naming for Brandollars.
Enter Your Desired Brandollar Name:
In the "Liven Brandollar Name" field, input your preferred custom name for your brand’s loyalty currency (e.g., "CafeCoins"). This name will be visible on kiosks, CFD and Online Ordering.
Save Your Changes:
After entering your custom brandollar name, click the Save button located at the top left of the screen to apply your changes.
Once saved, you should see Payment option, which is usually Liven Pay change to your specified Brandollar name.
Why Custom Brandollar Naming is Important
Unified Branding Across Platforms: Personalizing your brandollars allows your business to maintain a consistent brand identity across both in-store and online platforms. Whether a customer is using a self-ordering kiosk, CFD, or Online Ordering, they will see the same brandollar name, reinforcing your brand.
Enhanced Customer Engagement: Customizing the name of your loyalty currency offers a unique and engaging experience for your customers, increasing their connection to your brand and boosting repeat purchases.
Flexibility and Control: You have complete flexibility in naming your loyalty currency, allowing you to align it with your brand’s evolving identity or promotional campaigns.
FAQs: Custom Brandollar Naming1. What is Custom Brandollar Naming?
Custom Brandollar Naming is a feature that lets merchants create personalized names for the loyalty currency used within the Abacus platform via Liven.
2. Where will my custom Brandollar name appear?
Your custom brandollar name will be visible on self-ordering kiosks, customer-facing displays (CFD), and in our Online Ordering system, ensuring seamless branding across all platforms.
4. Is this feature available in the online ordering system?
Yes, Custom Brandollar Naming applies to both the in-store Abacus POS system and the Online Ordering System.
5. Is there any additional cost for using Custom Brandollar Naming?
No, this feature is available to all merchants using Liven with Abacus POS at no extra cost.