What this is for
These three BI reports show who your customers are and how they spend. Use them to see when your regulars visit, which age groups and suburbs spend most, and how many members are in each membership tier. They only include customers linked to a sale (for example loyalty members), not walk-in guests.
Before you start
Customers are being attached to sales, for example through loyalty sign-up or online ordering.
You're signed in to the Nomni Console at app.abacus.co with a login that can see this page. If it's missing from your menu, ask your account owner to check your role.
Buying Behaviour: when customers spend
In the top bar click BI, then in the left menu go to Customer > Buying Behaviour.
The Customer Spend table shows, for each Time period, how many Customers bought, Sales to Customers, Avg Sale Value and Total Discounts. A high average sale value at certain times tells you when your best customers come in.
Customer Activity: who spends on what
In the top bar click BI, then in the left menu go to Customer > Customer Activity.
Pick Start Date and End Date (or Today).
Read Customer Age, Locations & Gender and Category Sales: spend by age group, by suburb, and by product category. Click Update Map to plot customer locations.
Insight Analysis: your member base
In the top bar click BI, then in the left menu go to Customer > Insight Analysis.
Set Customer Creation Date From and To to look at customers who joined in a period.
Membership Tier Members shows the Number of Members per Membership Level. Customer reward activity shows points Spend and Gain by age and gender.
Tips
Compare the Female Spend and Male Spend columns with Category Sales to plan targeted offers.
Use Customer Creation Date From / To on Insight Analysis to see how new members behave compared with older ones.
This page shows customer personal information. Only give access to staff who need it, and don't share exports outside your business.
Common problems
The report is empty
Check the date range and store filters, and that your POS has synced recently.
The map on Customer Activity is blank
Click Update Map. Customers without an address can't be placed on the map.
Still stuck?
If something on this page looks broken, or you need a change to your account, chat with us from the Nomni Console. For anything else, the steps above should get you there.